Specialty Lighting Distributors
Full-line / stocking distributor
for GE Lighting, Osram / Sylvania,
and Philips Lighting
PROJECT:
The Creation of “Team Lighting”
CHALLENGE:
Frankly, light bulbs (or “lamps,” as they’re called in lighting distribution circles) aren’t the most exciting items in a salesperson’s line. Our job was not only to make them exciting, but also to make them pay off for SLD.
SOLUTION:
- A hard-hitting, football-themed recruiting drive, with a trip to the Super Bowl awaiting Team Lightning’s top performer
- Four-part direct-mail campaign with associated premiums (hat, football, gym bag, etc.)
RESULTS:
SLD realized a substantial return on its marketing investment and recorded record lamp sales.
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