Specialty Lighting Distributors

Full-line / stocking distributor
for GE Lighting, Osram / Sylvania,
and Philips Lighting

PROJECT:

The Creation of “Team Lighting”

CHALLENGE:

Frankly, light bulbs (or “lamps,” as they’re called in lighting distribution circles) aren’t the most exciting items in a salesperson’s line. Our job was not only to make them exciting, but also to make them pay off for SLD.

SOLUTION:

  • A hard-hitting, football-themed recruiting drive, with a trip to the Super Bowl awaiting Team Lightning’s top performer
  • Four-part direct-mail campaign with associated premiums (hat, football, gym bag, etc.)

RESULTS:

SLD realized a substantial return on its marketing investment and recorded record lamp sales.

DOWNLOAD:

 

 

COMPONENTS:

Hi-Impact Direct Mail 2

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