Clearwater Port
Off the coast of Oxnard, California. A project of NorthernStar Natural Gas.
PROJECT:
Establishing a broad base of support for a unique LNG terminal that utilizes an existing oil platform.
CHALLENGE:
To create the messaging and marketing materials appropriate for building consensus and communicating the project’s benefits among the nation’s most sophisticated energy consumers.
SOLUTION:
Litos created an approachable look, feel and “voice” for the project.
- Established an outreach program for all supporters that included critical facts about the need for natural gas, its safety record and third-party endorsements from a wide array of community leaders
- Created a user-friendly, content-rich project website
- Lent visual support – brochure, DVD, etc. – to a series of boat tours to the project site
RESULTS:
Significantly increased public awareness and support for this early-stage project.
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