Lumenergi
Innovator/manufacturer of
intelligent lighting control systems
PROJECT:
“Packaging ‘Genius’ so people (read: VCs) can appreciate it.”
CHALLENGE:
To brand a company so that it would appear commensurate with its market promise and potential.
SOLUTION:
- Renamed the company (formerly known as Luminoptics) to better reflect its breadth
- Created a complete rebranding and initial advertising effort
- Oversaw the formal introduction of Lumenergi at a key industry tradeshow
RESULTS:
Lumenergi got noticed, both as a serious player in a space populated by giant corporations and as a company worthy of financing.
When people told me it would be advantageous to ‘brand’ my technology to convince the venture capital community that I was serious, I wasn’t convinced. Litos convinced me and it really paid off.”
– William “Bill” Alling, President / CEO, Lumenergi
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