Ice Energy
Leading provider of smart-grid enabled, distributed energy storage solutions to the utility industry.
PROJECT:
Re-brand, re-establish and re-position the company and its products as leaders in the energy storage industry, to align with Ice Energy’s “coming-out party” at a major industry tradeshow.
CHALLENGE:
The clock. In less than six months, Litos was charged with the development of: brand strategy, corporate identity, an entire arsenal of communications materials, including (but far from limited to) a robust corporate website, social-media strategy, e-newsletter, and two subordinate awareness campaigns. Oh, and a fully branded, 20′ x 30’ island tradeshow booth complete with all the trimmings.
SOLUTION:
Leveraging our deep experience in the energy space, Litos understood Ice Energy’s value proposition and the agendas of its various audiences immediately, enabling the agency to build a distinctive, dynamic brand and a strong industry presence in short order.
RESULTS:
Ice Energy has been successfully re-positioned as a thought leader in the growing category of energy storage and has gained industry wide attention.
