Electronic Lighting, Inc. (ELI)
Lighting technology company
PROJECT:
Themed Event: “The Offer You Can’t Refuse”
CHALLENGE:
To introduce a new product to lighting industry professionals at an industry trade show – in an unforgettable manner.
SOLUTION:
- Litos developed “The Offer You Can’t Refuse,” a multi-dimensional gangster-themed “speakeasy” event
- Implementation included everything from scripted performances to sending selected prospects a “fish” in the mail
RESULTS:
Attracted 500+ industry guests to an off-site facility to view the client’s product offering. Distributed 500+ take-away “Dossiers” which included company/product information and project case studies. Generated numerous qualified leads.
Once we agreed on the theme, Litos really put the campaign into overdrive. People couldn’t believe what they were seeing – who says “the Mob” and lighting technology don’t mix?”
– Joe Desmond, President, Electronic Lighting, Inc.
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