Electronic Lighting, Inc.
Lighting technology company
PROJECT:
Seizing the Opportunity, a 42-page industry guidebook
CHALLENGE:
To educate a wide variety of stakeholders within the energy space about the existence of a “killer app” – the use of lighting systems as a load management strategy.
SOLUTION:
- Litos assisted the client in authoring the book
- Through advertising and direct-mail, Litos marketed the book throughout the energy industry
- Litos employed live talent to spur its distribution at the trade-show level
RESULTS:
“Seizing the Opportunity” garnered recognition for the client as a learned voice and an industry resource. As a response device for a direct mail/print campaign, “Seizing…” demonstrated high response rates and became a “must-have” resource for a wide variety of stakeholders in the energy space.
Litos helped me author a guidebook that – thanks also to their creative marketing efforts – rapidly became an industry-wide resource.”
– Joe Desmond, President, Electronic Lighting, Inc.
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