BrightSource Energy
A leading renewable energy technology company that designs, develops and deploys concentrating solar thermal technology (CSP) to produce high-value steam for electric power, petroleum and industrial-process markets worldwide.
PROJECT:
Assist the company’s executive management with the formulation of a strategic action plan while simultaneously achieving brand clarity through the development of core statements and corporate tagline.
CHALLENGE:
Under the direction of new marketing leadership and the urgent need to launch several branded initiatives, BrightSource needed to redefine and enhance its position in the energy marketplace.
SOLUTION:
Litos was able to act swiftly and effectively on multiple fronts as it led the development of the BrightSource strategic action plan, guided the company through the brand development process and – using this brand foundation – developed and executed initial branding and marketing initiatives.
RESULTS:
BrightSource has been successfully repositioned nationally as a technology and thought leader in the renewable energy space and has leveraged this progress to successfully enter the global energy market.
“BrightSource is no place for on the job training. We were impressed by the speed and acuity with which Litos was able to grasp the nuances of our technology and market opportunities.”
Joseph Desmond/Senior Vice President,
Government Affairs and Communications
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