BrightSource Energy CSP Tracks Webinar Series
PROJECT:
The creation and launch of a branded webinar series for a global leader in renewable energy.
CHALLENGE
To successfully advance BrightSource’s Concentrating Solar Power (CSP) technology by recruiting and engaging with key prospects and stakeholders in South Africa; in so doing, to firmly position BSE as the leader in CSP technology in this rapidly growing market.
SOLUTION
Litos strategized and developed a BrightSource-branded webinar series commensurate with the challenge, including launch plan; webinar name (CSP Tracks), and template design; content creation and curation; and pre- and post-event email campaign.
RESULTS
The first-in-a-series webinar, “Ivanpah: A Case Study,” detailing the history and challenges of building the world’s largest CSP facility, attracted 68 registrants and 24 highly-qualified participants – who rated it highly in a post-event survey. The webinar remains accessible as an asset on the BrightSource website and represents the foundation for a series of CSP Tracks webinars.
“We couldn’t be happier with the creation of – and reaction to – this most important webinar. There’s nothing better than engaging with prospects personally, especially in an emerging market. Kudos to the Litos team for making it happen.”
Joseph Desmond/SVP Marketing & Government Affairs, BrightSource Energy
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