Nantucket Island Chamber of Commerce
PROJECT:
Litos was contracted to optimize the look, feel and performance of Nantucket’s annual tourism guide, the island’s single biggest source of vacation inquiries and advertising revenue.
CHALLENGE:
To promote the island’s attributes more effectively while making the guide itself more user-friendly.
SOLUTION:
Litos reorganized the guide, typically 250+pages, by firming up its advertising standards and making the guide as a whole more attractive.
RESULTS:
Building a friendlier book resulted in increased participation by advertisers year over year. Working on a two-year contractual basis, Litos has been under contract with Nantucket since 2003.
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