Insect Lore

PROJECT:

Branding a novelty toy company for new-market entry as a mass-market player.

CHALLENGE:

A complete lack of visibility. Insect Lore sold products primarily through the educational and specialty-retail channels

SOLUTION:

Litos re-positioned the company from every aspect:

  • Instrumental in developing product-line extensions
  • Created a line of sufficient breadth to bring to mass market
  • Secured shelf space (actual and “virtual”) at Target, Wal-Mart, Amazon.com
  • Created catalogs, trade-show environments, packaging and plan-o-grams

RESULTS:

Insect Lore’s signature produce, Live Butterfly Garden, was a Top Ten Toy on Amazon.com in 2007… and #1 toy on Amazon in 2008

DOWNLOAD:

 

 

COMPONENTS:

Plan-O-Gram

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