Insect Lore
PROJECT:
Branding a novelty toy company for new-market entry as a mass-market player.
CHALLENGE:
A complete lack of visibility. Insect Lore sold products primarily through the educational and specialty-retail channels
SOLUTION:
Litos re-positioned the company from every aspect:
- Instrumental in developing product-line extensions
- Created a line of sufficient breadth to bring to mass market
- Secured shelf space (actual and “virtual”) at Target, Wal-Mart, Amazon.com
- Created catalogs, trade-show environments, packaging and plan-o-grams
RESULTS:
Insect Lore’s signature produce, Live Butterfly Garden, was a Top Ten Toy on Amazon.com in 2007… and #1 toy on Amazon in 2008
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