Bradwood Landing
A Project of
NorthernStar Natural Gas
PROJECT:
Matters of Fact Campaign. “Refocusing a campaign. Providing people with the facts.”
CHALLENGE:
The application of marketing strategy and tactics to deliver the facts about a proposed LNG terminal to citizens of the Lower Columbia.
SOLUTION:
- Litos spent time “on the ground” to understand the concerns of the community
- Created a compelling yet plain-speaking “Matters of Fact” campaign
- Raised awareness and garnered support for the Bradwood Landing LNG terminal project
RESULTS:
Many early opponents of the project became supporters. Bradwood Landing became the first LNG terminal in the Pacific Northwest to secure FERC approval.
I knew I could count on the Litos team to get up to speed immediately, create a campaign to convey the proper messaging, and help our LNG project confidently move forward. And that’s exactly what they did.”
– Joseph Desmond / External Affairs, NSNG
DOWNLOAD:
COMPONENTS:
Radio – Testimonials