Bausch & Lomb
Custom LASIK business
Development Team
PROJECT:
Increase market share of, and build awareness for, Bausch & Lomb Lasik technology in major eyecare practices nationwide.
CHALLENGE:
Each eyecare practice has its own challenges and opportunities, not to mention “personality.” A one-size-fits-all communications plan – or for that matter, cookie-cutter creative approach – simply wasn’t an option.
SOLUTION:
Litos developed a variety of creative campaigns – integrating TV, radio, direct mail, point-of-purchase, etc. – that allowed for customized communications programs aligning with practice-specific objectives. In addition, the firm launched two distinct PR-driven, charitably-based programs.
RESULTS:
Bausch & Lomb was able to increase mindshare among its target practices and grow its custom LASIK business. Charitably-based campaigns resulted in substantial upticks in awareness for the sponsoring practices.
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