Philips Lighting

Global leader in lighting and consumer lifestyle, delivering innovation products, services and solutions.

PROJECT:

To get Philips Lighting Designer’s Award Show the attention it so richly deserved.

CHALLENGE:

Although Philips gave us free rein creatively, we had to remain within their unbreakable – and, to us, rather mundane – worldwide graphic standards.

SOLUTION:

An invitation never to be forgotten. In addition to creating a high-energy microsite for the show, a high-impact direct mail including an inflatable palm tree went out to designers nationwide. The palm tree was “code” for the grand prize: A trip to Miami Beach.

RESULTS:

The best show participation Philips had ever seen.

DOWNLOAD:

 

 

COMPONENTS:

Direct Mail Invitation

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