Nye Lubricants
Nye Lubricants began life selling lubricating oil to the great whaling ships of the mid-19th century. Today, the company formulates and markets synthetic lubricants to a burgeoning array of customers worldwide. Nye’s products are hard at work in the most challenging applications within virtually every industry including automotive, aerospace, medical and electric energy.
PROJECT:
Assist Nye management in telling its story clearly, consistently and compellingly to all, regardless of venue, regardless of speaker.
CHALLENGE:
The urgent need to launch a bevy of web and online marketing initiatives in alignment with the company’s strategic growth plans.
SOLUTION:
We deployed our Rapid Brand Strategy to work for Nye to bring greater clarity to the brand and create greater distinction and singular positioning within existing and emerging industry sectors.
RESULTS:
Equipped with new core statements, corporate tagline and a website commensurate with its goals, Nye is positioned more confidently within its markets.
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