Lifetime Benefit Solutions
A full-service third party administrator and employee benefits company facilitating the insurance, self-funding and consulting needs of thousands of employers throughout the United States.
PROJECT:
Two benefits companies merge. The combined entity, called Lifetime Benefit Solutions, desired creativity and a fresh approach to create distinction in a competitive and crowded market sector.
CHALLENGE:
The company’s plan is to launch into new markets without name recognition and facing fierce competition.
SOLUTION:
To build a new brand, one with national aspirations and capable of boldly entering new markets, we took the folks at Lifetime Benefit Solutions though our Working Brand Platform process, a key component of our Rapid Brand Strategy.
RESULTS:
Lifetime Benefit Solutions wanted no punches pulled in the creation of an impactful identity. In concert with our counsel and informed by our branding efforts, LBS executives agreed to go bold. And open. And vibrant. And refreshing.
