First Bristol Corporation
PROJECT:
The regional developer of retail shopping centers was simultaneously launching three disparate projects.
CHALLENGE:
The creation of an identity for the developer while giving the company’s individual projects – Swansea Crossing, Fairhaven Commons and Great Woods Marketplace – distinct brand footprints.
SOLUTION:
Litos developed distinctive identities and brand components for the discrete shopping centers that could “hang together or hang separately.” Packaged together, they projected a dynamic corporate parent capable of successfully managing many projects at once. Presented one at a time, they offered a focused overview of a single vision and the personality of a local project.
RESULTS:
First Bristol attracted the tenants – and the attention – it was seeking. The projects launched by the collateral are successful to this day.
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