Dotting Consulting Group
PROJECT:
To raise the visibility of a veteran management-consulting firm prized among its existing client base for its unique ability to apply brain science to effect positive culture change on an enterprise level.
CHALLENGE:
A tale as old as time: To build its business, the firm needed to attract new clients, but its branding and messaging were woefully out of date and at odds with its otherwise sterling reputation.
SOLUTION:
Developing a cohesive branding and marketing architecture capable of distinguishing the firm at a glance from its competition – and positioning it for greater success. The first step: Taking the client through our Rapid Brand Strategy process. Step two: Implementation of a Strategic Action Plan.
RESULTS:
Applying our findings to tactics, Litos created a new brand identity, tagline, website, digital brochure, and high-impact direct mail outreach campaign, commensurate with the firm’s standing and solution set.
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