Mayor’s Office of Community and Economic Development
PROJECT:
The creation of pertinent collateral materials to convey the economic promise and potential of America’s “biggest little industrialized city.”
CHALLENGE:
A prevailing perception among anticipated audiences that Everett was something less than that.
SOLUTION:
Litos account personnel and creative staff hit the ground running, spending significant time in the city and “hearing its voice” by interviewing officials, business leaders and residents alike. The primary collateral piece we created – the vision document – mapped out in detail parcels within the city that were ripe for retail, commercial and light-industrial development.
RESULTS:
Developers looked at Everett with new eyes; inquiries to the Mayor’s Office of Community and Economic Development spiked accordingly.
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