Philips Lighting
Global leader in lighting and consumer lifestyle, delivering innovation products, services and solutions.
PROJECT:
To get Philips Lighting Designer’s Award Show the attention it so richly deserved.
CHALLENGE:
Although Philips gave us free rein creatively, we had to remain within their unbreakable – and, to us, rather mundane – worldwide graphic standards.
SOLUTION:
An invitation never to be forgotten. In addition to creating a high-energy microsite for the show, a high-impact direct mail including an inflatable palm tree went out to designers nationwide. The palm tree was “code” for the grand prize: A trip to Miami Beach.
RESULTS:
The best show participation Philips had ever seen.
