Taunton Municipal Lighting Plant (TMLP)
Public Utility
PROJECT:
Lightwaves demand-side management campaign (DSM)
CHALLENGE:
To educate the utility’s commercial and industrial customers about the efficacy of DSM as a concept; to convey the benefits of TMLP’s specific program
SOLUTION:
- Litos developed the name “Lightwaves,” one of the first programs of its kind
- Created an entire suite of campaign tools including advertising, collateral, and informational video
- Exceeded the client’s most optimistic expectations for customer compliance
RESULTS:
Campaign gained national attention and was recognized by the American Public Power Association. More to the client’s point, the program was widely adopted by the utility’s C&I customers.
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