Smart Grid Toolkit: A turnkey marketing communications campaign purpose-built to assist utilities, and engage consumers.

Research-based creative that you can put to work today. Get the marketing communication tools you need today to advance your utility’s grid modernization program at an affordable price.

Grid modernization, is on the mind of utility managers. But how do you get the word out to residential and small commercial customers? How do you get their buy-in? How do you know your messaging is on point?

Research-based, consumer-focused and creatively driven, The Smart Grid Toolkit helps you get the word out to your customers about grid modernization and how it empowers them – immediately and effectively.

Here’s what you get.

FACT SHEETS: Smart Grid fact sheets address a wide range of consumer-focused topics, including health and safety issues. These include: • What is the Smart Grid? • Meet the Smart Meter • The Smart Home & Smart Appliances • The Smart Grid & the Environment • The Smart Grid & Your Utility • The Smart Grid & Plug-in Electric Vehicles (a.k.a. EVs) • The Smart Grid & You. These fact sheets are designed for wide distribution at local civic and business events and in literature racks throughout your service area.

PAMPHLET / BILL STUFFER: The Smart Grid pamphlet highlights high-level benefits of grid modernization all in one place. Use it as a bill stuffer and/or display it at high-traffic locations including chambers of commerce, post offices, libraries, consumer affairs offices, schools and other public spaces. Home shows and similar community expositions are also appropriate venues for such collateral.

DIRECT MAIL SERIES (4): A four-part direct mail postcard campaign – focusing on key areas of concern including safety and privacy – will address common misconceptions and raise Smart Grid awareness with residential customers and small businesses effectively and over time. With a series approach, you can control the frequency of dissemination to meet your needs.

POSTER SERIES (3): The Smart Grid poster series visually positions the Smart Grid as a benefit to all. To generate the greatest visibility, such traditional vehicles can be displayed in your utility lobby and other public spaces. Posters can be printed in a variety of sizes.

POSTER SERIES: Three posters, appropriate for all audiences, promoting the vision and benefits of the Smart Grid.

POWERPOINT PRESENTATION: Expanding upon fact sheet messaging, a multi-slide PowerPoint presentation will convey the value and benefits of the Smart Grid “face to face.” Your utility will be able to customize this presentation to specific audiences, from community groups to business organizations.

For more information visit www.smartgridtoolkit.com

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