Presented by Mark Litos of Litos Strategic Communication

The modern trade show is a target rich environment, home to a captive audience. Exhibitors know this, or they wouldn’t be there. What they are missing is how to capitalize on this fact. This seminar conveys creative strategies for optimizing your trade show presence, capturing the critical leads you need, increasing visibility that you value and expanding the footprint of your booth to fill an entire show. The stakes are most assuredly high.  In an age in which most trade show exhibitors have winnowed the number of shows in which they participate to a chosen few – or The Chosen One – there’s nothing worse than crossing your fingers and hoping for qualified traffic.  And nothing better than knowing you will be the center of attention.

See the presentation here.