Bradwood Landing

A Project of
NorthernStar Natural Gas

PROJECT:

Matters of Fact Campaign. “Refocusing a campaign. Providing people with the facts.”

CHALLENGE:

The application of marketing strategy and tactics to deliver the facts about a proposed LNG terminal to citizens of the Lower Columbia.

SOLUTION:

  • Litos spent time “on the ground” to understand the concerns of the community
  • Created a compelling yet plain-speaking “Matters of Fact” campaign
  • Raised awareness and garnered support for the Bradwood Landing LNG terminal project

RESULTS:

Many early opponents of the project became supporters. Bradwood Landing became the first LNG terminal in the Pacific Northwest to secure FERC approval.

I knew I could count on the Litos team to get up to speed immediately, create a campaign to convey the proper messaging, and help our LNG project confidently move forward. And that’s exactly what they did.”

– Joseph Desmond / External Affairs, NSNG

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COMPONENTS:

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Radio – Testimonial
 
 
Radio – Testimonial