Choice Strategies
Health Care Plan Administrators
PROJECT:
Hi-Impact Direct Mail Campaign: “Legendary Broker”
CHALLENGE:
To capture the attention of prospective, hard-to-reach A-list Brokers as the first step toward exploring potential working relationships with Choice.
SOLUTION:
Choice goes Medieval, approaching its “Legendary Brokers” with creative straight from the Middle Ages.
- First up: 3-Dimensional mailing featuring a sword plunged into realistic stone. A Heraldic scroll, tethered to the branded sword, introduced Choice Strategies, its myriad benefits…and an invitation to lunch.
- Follow up: Two oversized, thematically consistent postcards were directed to said brokers to reinforce Choice messaging and ensure awareness remained top-of-mind.
- QR tag featured on all components to encourage engagement and direct prospects to promotional video.
RESULTS:
What sorcery is this? The campaign achieved a royal 29% response rate, its success measured by the number of meetings between Legendary Brokers and Legendary Salespeople.
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